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UNICEF (via RuralShores) · WASH — schools & community health

WASH: Habits That Stick

Water, sanitation & hygiene explainers with hand-animated characters — Illustrator to Adobe Animate to Premiere.

Role
Multimedia developer — character design, animation, edit
Year
2024
Focus tool
Adobe Animate
Client
UNICEF (via RuralShores)
Toolchain
IllustratorPhotoshopAdobe AnimatePremiere ProAudition

The problem

Handwashing posters get ignored. Schools needed films children ask to replay — habit-forming, not hectoring.

Megha's role

Designed the cast in Illustrator/Photoshop, rigged and animated in Adobe Animate, edited in Premiere.

The constraint

Young viewers, short attention, shared screens — every film under a few minutes, every gag readable from the back row.

The outcome

A character-led series where the hygiene steps are the choreography — children copy the moves, and the habit rides along.

Scene 01Brief · 0:07

Make hygiene the fun part

WASH education lives or dies on repetition — the films had to survive being watched twenty times. That pushed the whole project toward character comedy: a cast children like, doing steps children copy.

Scene 02Story · 0:09

One habit, one gag, one film

Each explainer owns exactly one habit — handwashing moments, safe water storage, toilet use, waste. Brainstorming was gag-writing: the habit's steps became physical comedy beats, so the 'lesson' is literally the funniest part of the film.

Whiteboard · brainstorm map
Make the habit fun
Who watches it?
What must they feel?
One takeaway only
Where does it play?
What can we afford?
How is it reviewed?
Scene 03Cast · 0:12

Built in Illustrator, born in Photoshop

The cast was drawn as modular puppets in Illustrator — separated limbs, swappable hands, mouth sets — with texture passes in Photoshop. Design rules: silhouettes readable at classroom distance, expressions that survive small screens, and a water-drop mascot who can appear anywhere.

☺ Cast · character reference

Bubbles

The water-drop mascot — elastic, optimistic, slightly dramatic. Carries every film's opening gag.

Kavi

Eight-ish, permanently in a hurry — the audience surrogate whose shortcuts create every story.

Didi

Kavi's older sister — the calm counter-beat. Demonstrates the steps straight so the comedy never blurs the lesson.

Scene 04Animate · 0:14

Frame by frame where it counts

Adobe Animate carried the animation: bone-rigged puppets for dialogue scenes, and full frame-by-frame for the gag peaks — the moments children rewind. Walk cycles, smears and squash-and-stretch got classical-animation attention because that's what makes a six-year-old laugh.

Lip-sync mapped to the recorded voice tracks; the mascot's motion vocabulary (bounce, splash, wobble) stayed consistent series-wide.

Rig + frames

Rigs for economy, frame-by-frame for charm — the split that keeps quality high and deadlines real.

Choreography

Hygiene steps staged as repeatable dance-like moves, deliberately copyable.

▤ Storyboard · first pass
01

Cold open: Bubbles the water-drop slips on a muddy hand-print, cartwheels, crashes. Title card.

02

Kavi about to eat with visibly mischievous 'germ sparkles' on hands (stylized, not gross).

03

The handwash choreography: 6 steps as dance moves, each with a beat and a counter card.

04

Kavi eats happily; Bubbles takes a bow; recap card with the 6 steps as tiny icons.

Scene 05Edit · 0:08

Cut for the classroom

Premiere assembly tuned each film to classroom rhythm: cold-open gag before the title, recap chant at the end, and a loopable 40-second cut for morning assembly screens. Sound effects were mixed loud and simple for tinny speakers.

Scene 06Review · 0:06

The only review that matters

Program review checked accuracy of the steps; the informal test was children watching — where they laughed, the film stayed; where they drifted, it got cut. Field feedback reshaped two endings.

💬 Review rounds · notes and what changed
Round 1 · client note

Health review: handwash duration must be explicit, not implied.

what changed

Added the on-screen 20-second counter into the choreography beat.

Round 2 · client note

Field: 'germ' visual too scary for the youngest viewers.

what changed

Redesigned germs as glittery freeloaders — silly, not menacing.

Final · client note

Set approved; assembly loop requested as an extra deliverable.

what changed

Cut the 40s loop and matched poster set from the same art.

Scene 07Deliver · 0:05

Films plus a printable cast

Delivered as classroom files plus the character set matched to printable posters, so the wall art and the films reinforce each other. Player slot below reserved for released links.

▶ Final film · reserved slot

Final film — link pending clearance

Classroom films pending clearance for public links. Slot reserved for the released set.

UNICEF_final_v1.mp41080p · awaiting client link