UNICEF (via RuralShores) · WASH — schools & community health
WASH: Habits That Stick
Water, sanitation & hygiene explainers with hand-animated characters — Illustrator to Adobe Animate to Premiere.
- Role
- Multimedia developer — character design, animation, edit
- Year
- 2024
- Focus tool
- Adobe Animate
- Client
- UNICEF (via RuralShores)
- Toolchain
- IllustratorPhotoshopAdobe AnimatePremiere ProAudition
The problem
Handwashing posters get ignored. Schools needed films children ask to replay — habit-forming, not hectoring.
Megha's role
Designed the cast in Illustrator/Photoshop, rigged and animated in Adobe Animate, edited in Premiere.
The constraint
Young viewers, short attention, shared screens — every film under a few minutes, every gag readable from the back row.
The outcome
A character-led series where the hygiene steps are the choreography — children copy the moves, and the habit rides along.
Make hygiene the fun part
WASH education lives or dies on repetition — the films had to survive being watched twenty times. That pushed the whole project toward character comedy: a cast children like, doing steps children copy.
One habit, one gag, one film
Each explainer owns exactly one habit — handwashing moments, safe water storage, toilet use, waste. Brainstorming was gag-writing: the habit's steps became physical comedy beats, so the 'lesson' is literally the funniest part of the film.
Built in Illustrator, born in Photoshop
The cast was drawn as modular puppets in Illustrator — separated limbs, swappable hands, mouth sets — with texture passes in Photoshop. Design rules: silhouettes readable at classroom distance, expressions that survive small screens, and a water-drop mascot who can appear anywhere.
Bubbles
The water-drop mascot — elastic, optimistic, slightly dramatic. Carries every film's opening gag.
Kavi
Eight-ish, permanently in a hurry — the audience surrogate whose shortcuts create every story.
Didi
Kavi's older sister — the calm counter-beat. Demonstrates the steps straight so the comedy never blurs the lesson.
Frame by frame where it counts
Adobe Animate carried the animation: bone-rigged puppets for dialogue scenes, and full frame-by-frame for the gag peaks — the moments children rewind. Walk cycles, smears and squash-and-stretch got classical-animation attention because that's what makes a six-year-old laugh.
Lip-sync mapped to the recorded voice tracks; the mascot's motion vocabulary (bounce, splash, wobble) stayed consistent series-wide.
Rig + frames
Rigs for economy, frame-by-frame for charm — the split that keeps quality high and deadlines real.
Choreography
Hygiene steps staged as repeatable dance-like moves, deliberately copyable.
Cold open: Bubbles the water-drop slips on a muddy hand-print, cartwheels, crashes. Title card.
Kavi about to eat with visibly mischievous 'germ sparkles' on hands (stylized, not gross).
The handwash choreography: 6 steps as dance moves, each with a beat and a counter card.
Kavi eats happily; Bubbles takes a bow; recap card with the 6 steps as tiny icons.
Cut for the classroom
Premiere assembly tuned each film to classroom rhythm: cold-open gag before the title, recap chant at the end, and a loopable 40-second cut for morning assembly screens. Sound effects were mixed loud and simple for tinny speakers.
The only review that matters
Program review checked accuracy of the steps; the informal test was children watching — where they laughed, the film stayed; where they drifted, it got cut. Field feedback reshaped two endings.
Health review: handwash duration must be explicit, not implied.
Added the on-screen 20-second counter into the choreography beat.
Field: 'germ' visual too scary for the youngest viewers.
Redesigned germs as glittery freeloaders — silly, not menacing.
Set approved; assembly loop requested as an extra deliverable.
Cut the 40s loop and matched poster set from the same art.
Films plus a printable cast
Delivered as classroom files plus the character set matched to printable posters, so the wall art and the films reinforce each other. Player slot below reserved for released links.
Final film — link pending clearance
Classroom films pending clearance for public links. Slot reserved for the released set.
Want the full story behind this project?
Megha can walk through the working files, review rounds and all.